When asked that question what do you usually say? Most business owners will always say that they are in the business that they are in and that’s it. So if its auto repair, you are in the business of fixing cars, if its real estate, you are in the business of selling homes, if it’s a grocery store then you are in the business of selling food. While they are not wrong about what they said, it is the wrong perspective of how you look at their business. For example, I have worked in all three industries that I just mentioned and every time I was asked that question I responded by saying, I am in the business of providing my customers with an excellent driving experience, I am in the business of making people’s dreams come true by finding their dream home and finally I am in the business of providing a great source where people can enrich their health. Your business will always thrive when you are looking to provide a great service and help your clients with whatever it is that they came to you for.
Everyone always wants to work with the person that goes that extra mile to help them a bit more, and usually that extra mile is not that long at all if you think about it. I am sure you have experienced this first hand also. Everyone has. For example, the other day I was shopping around for a merchant account for my business and came across two companies that had low fees and decided to call both of them. They both had about the same fees and while I was talking to both companies I noticed that one of them was just trying to sell me on their business and wanted me to sign right away. I have to admit, they had really good closing skills but I told them that I had to think about it and would call them back. The other company explained to me how their business worked and asked me what I was looking for and went ahead and gave me advice on the problem I was having with my other merchant account and told me to give them a call when I was ready. Over the next 5 days, the first company called me every day trying to get me to sign with them whereas the second company sent me an email asking me if I had any questions about what we had spoken about and to call them if I needed any more advice or information. Of course I felt that the first company was just trying to make a buck out of me, but the other company was sincerely trying to help me out so I signed with the second one.
This is a perfect example of what kind of business these two companies are in. The first one is in the business of selling merchant accounts but the second one is in the business of saving businesses money by providing them great advice on how to solve their merchant problems.
Now I ask you, WHAT KIND OF BUSINESS ARE YOU IN?